In the inaugural episode of 2025, host Mike Lewis, a professor at Emory University, dives into the future of fandom in the Fanalytics podcast. He discusses key factors such as technology, demographics, and marketing that will shape the evolution of fandom. Mike shares six predictions including shifts in college football, record-breaking viewership for pro and college football championships, the NBA's struggles, the decline in superhero movie popularity, the rise of Netflix in live-action sports, and potential setbacks in women's college basketball viewership. He also expresses hope for the success of Amazon Prime's Warhammer project starring Henry Cavill. Tune in for a comprehensive and analytical look at what's on the horizon for fandom in 2025.
00:00 Welcome to Fanalytics 2025
00:13 The Evolution of Fandom
01:24 Key Forces Shaping Fandom
03:27 Predictions for 2025
06:30 College Football Predictions
10:05 Pro and College Football Viewership
12:20 NBA's Struggles and Predictions
16:37 Women's College Basketball Insights
21:22 The Decline of Superhero Movies
25:07 Netflix and WWE Partnership
28:04 Warhammer: The Next Big Fandom?
31:44 Conclusion and Summary
Hey everyone, welcome to 2025 and the first edition of the Fandom Analytics, the Fanalytics podcast. As always, I'm your host, Mike Lewis. I'm a professor at Emory University down here in Atlanta. Okay, so starting off the year, With some predictions about where fandom is going to go. Okay, so as some of you guys know, last year I published a book called Fandom Analytics.
A deep dive, really taking apart fandom. Thinking about how fandom works from a psychological perspective, from a sociological perspective, and also bringing in marketing, you know. Because fandom, Look, fandom may have been something that erupted, that occurred organically, but fandom is something that is increasingly steered by marketers, right?
Taylor Swift wants to build her fandom. The Kansas City Chiefs want to build their fandom. MLB wants to make a comeback. Okay, so a real A real deep dive into the analytics of Fandom. As part of that book, I did some thinking about where Fandom is going. Um, and so, when I think about the future of Fandom, and by the way, I'm working on another book, hopefully get that out to a publisher over the summer.
But when I think about Fandom, I tend to think on three key forces. Three things that are going to take where we're at with Fandom. Fandom as we go into 2025 and how it's going to evolve into the future. So number one is technology, right? Look, technology has changed a lot since, I mean, hey, we could almost go backwards, right?
So modern American fandom, some of the institutions we started to root for really started, Post Civil War. So we got more than 150 years of seeing how fandom evolves based on the technology. I mean, you know, back in the day the newspaper was the cutting edge technology. Then we went to radio, then broadcast television, then cable television, then the internet.
Now we're in this world of social media and streaming services, and so those technological innovations have very much changed how fandom content, how content is distributed and consumed. Second factor I consider a lot is demographics. Right? So fandom is something that is embedded in a population. Fandom are the stories related to culture.
So fandom tomorrow is largely going to be a function of fandom today. Now I'm not going to talk a lot about demographics in this edition, because when we're forecasting where fandom is going from 24 to 25, there's that, not that much change. But longer term perspective, if I go out a decade or I go out 20 years, demographics can be hugely impactful.
Number three is marketing, right? Like I said, I alluded to this. Fandom is something that doesn't, I think, I think we tend to think, oh yeah, I grew up in Atlanta, or I grew up in Chicago, so I'm a Braves fan, or I'm a Cubs fan. That it's something organic that happens. But the reality is, entertainment, sports, are really big time businesses.
And so, when something's a big time business, and there's a lot of economic incentive, then the marketers are going to come into play. So as fandom, you know, when we think about where fandom is going to go, we have to think about the active participants, the marketers, and what they are trying to make happen.
For today's episode, I'm going to offer six predictions and one hope for 2025. So I'm going to start out with sports, get a little bit into entertainment and technology or a platform issue. Before I get to each prediction though, I want to give a little bit of an overall picture for what I'm doing.
Point out some key issues and some key themes. I'm going to start out with college football as we are in sort of the peak of the college football playoff, just two rounds left in the CFP as I tape this. Here the key issue is about organizational structure. It's an underappreciated thing, but the way something is organized, uh, content production, Entity has a often can have a significant impact on how fans enjoy the product.
Second, I'm gonna talk about pro and college football here the key theme is something I refer to as unifying fandom. There are very few things that unify us as Americans, football. is one of the biggest ones at the moment, so I'll offer actual predictions in terms of college football playoff viewership and super bowl viewership.
Number three, sort of related but going in a different direction in terms of how well things are performing, some predictions about the NBA. The NBA, the core issue for the NBA is is essentially how much do they emphasize the core sports product and how much do they get into novelty and entertainment and sort of lose sight of the, the key, the key aspects of the league.
Um, I'll offer predictions about the All Star Game viewership and about the NBA Finals. Number four. Women's College Basketball. Okay, so coming off some amazing record viewership the last couple of years, I'll take a look, and again, thinking about here for the women's game, the issue is something related to how much of fandom is real.
Kind of core sports fandom, where fans live and die with the product. Versus how much of it is faddish and created by marketers. I'll offer a prediction on the women's NCAA championship game ratings
number six, Netflix and live action content, specifically the WWE. So, this is in some ways a similar theme to what we see with, with football. Netflix is really on a mission to become a cultural unifier, and they're devoting a lot of attention to live sports, both in 2024 and looking ahead to 2025. So, some general predictions about how successful the WWE partnership with Netflix is going to be.
Number 7. This one's more of a hope. I think there's a monster fandom, a monster piece of IP that's out there. I just don't know that it's actually gonna make it to production and distribution by the end of 2025. So it, it's a little bit of the fanboy in me. I can't wait to see this property, but I suspect it's more of a 2026 thing or 2027 thing
Alright, the first prediction is related to college football. College football is a paradox at the moment. The game has, by a lot of metrics, never been more popular, but everyone kind of knows that the foundations are getting creaky, right? Whether it's angst about NIL or the transfer portal, Something doesn't feel exactly right, or maybe I should say the word is it doesn't feel sustainable.
So the prediction for college football is that something is going to change, right? We're not in an equilibrium, so change is almost inevitable. But the challenge is where's the change going to occur? Is it going to occur with NIL? It's hard to imagine that. Essentially the, you know, the horse is out of the barn, right?
There will be. An, you know, enormous legal pushback to any type of regulation. Is it gonna happen with the transfer portal again? It, it's hard to imagine. A lot of the trends over the last few years have been given more empowerment, more freedom to players to play where they wanna play and to earn what, whatever they can, so in, in the absence of congressional action. something where Congress steps in and imposes something. And again, legal challenges are almost inevitable at this point. Probably the most likely thing that we're going to see in terms of change is further consolidation where, look, over the last couple years, the Big Ten and the SEC had been gobbling up schools.
When we look at the college football playoff, it really does start to feel a lot like this is essentially a tournament between the Big Ten and the SEC that they are leaving the competition behind. So I suspect that the change we're gonna see, and again there, there's even a legal challenge to what I'm about to suggest.
The change we're about to see is more consolidation. Now the issue is really an a CC issue. The exit fees for the SC, for the A CC are about $140 million a year, and there's been some claims that the true cost is about a half billion. So FSU and Clemson have already tried to sue the A CC to find their way out, but.
In this current environment, where all the movement is towards this kind of winner take all, uh, this super conference, what the next chapter is largely gonna be, what the next chapter is likely to be, is that the SEC and the Big Ten truly separate. Now here's where this gets interesting. Let's say these conferences are only going to take 20.
That means four more each. If you look at who's in the ACC and some of the remnants of the, or, you know, the current members of the big 12, it's a good question as to who might get left behind, like if I'm the big 10, I got my sights set on places like Georgia tech, it's me, the Atlanta market, North Carolina gets me, you know, that, that the growing triangle region in the Carolinas, what about Duke?
What about UVA? www. fandomanalytics. com, Kawhii Leonard, Luka Doncic, Nikola Jokic, Professors. fm, Caitlin Clark, Doug Battle, Doug Battle, Doug Battle, www. fandomanalytics. com, Kawhii Leonard, Luka Doncic, Nikola Jokic, Professors. fm, Caitlin Clark, Doug Battle, Doug Battle,
Prediction 2. Record football viewership, at least for the championship games. So, as a baseline, last year about 25 million people watched the college football playoff title game, and 120 million watched the Super Bowl. So, what's the logic for an increase? Okay, so I don't think there's any mystery that the competition, look, football has, football has become the big dog, has been the big dog of American sports for a lot of years, but it seems to be getting worse in terms of the separation between football and other major players like Major League Baseball and the NBA.
You know, you go back to just the pre Covid era and you might see championship series for the NBA and MLB at about 20 million people. Now you tend to see about 10 million folks, 10 million viewers, where the Super Bowl has sort of stayed constant or actually grown a little bit over time. And so when you look at this last, this last year had 15 million viewers for the World Series, and that was with a New York team.
and an LA team. Uh, the NBA's ratings are down 30 percent so far this season. Uh, the NFL had five times the number of viewers on Netflix on Christmas Day than the NBA had for what is usually one of their premier games. Uh, the, the, the Rose Bowl between Oregon and Ohio State was the most watched So, in all this non NFL sports event of the year, at over 21 million people.
So, football's booming and the competition seems to be suffering. Now, my theory on all this is that what football offers is one of the few remaining unifying fandoms. So, you go into the office on Monday, after the weekend, people know what happened in the NFL. They know what happened in college football.
You can't say that about any of these other sports, and that's truly a remarkable place for American culture to be at. So the prediction is that we will see 120 million plus folks watching the Super Bowl, and more than 25 million watching the college football playoff championship game this year.
Prediction 3. relates to the NBA. One of the biggest fandom stories of the second half of 2024 was the NBA's drop in ratings. I think the numbers, the ratings are about 30 percent off for the early part of the NBA season. And there's been all sorts of speculation offered, um, Adam Silver thought it was the presidential election.
Um, there's been, you know, too many threes makes the game boring. I tend to think it's just. It's everything. Um, the presidential election probably didn't help. The number of threes, I think, makes for a less interesting game than, you know, you go back to the 90s and Michael Jordan attacking the hoop or shooting mid range jumpers.
A little bit more interesting than just this effort to space out the court. Uh, but, but there's other things, you know, the social justice elements of the NBA, , I'll go back to the classic example of LeBron fighting with Donald Trump, where Michael Jordan talks about Republicans buy sneakers, right?
So making things political, making the game a little less good. I tend to think a big part of the story is the disruption in men's collegiate basketball. You know, this used to be something where a new star would show up just about every year, and that brought a lot of excitement. Now there's no brand equity creation at the college ranks.
So I think there's just a lot of things. Going wrong for the NBA. Load management might be another one. So I'll make two predictions for the, uh, for the NBA. Number one, the 2025 All Star Game, I suspect it's going to tank. The All Star Game typifies what tends to be wrong with the NBA. They seem to always want to pursue a little bit of novelty.
So this next edition, there's going to be a four team tournament. Team Shaq, Team Charles, Team Kenny, and Team Candice. I don't really know what it means, and I suspect most people don't know what it means. Now, the All Star game, when it was great, was about getting to see the stars. , getting to see Isaiah play with Larry Bird and Michael Jordan on the same thing. Something different, but really with a focus on the elite of the NBA. Now, maybe the traditional All Star game just doesn't work anymore. The people have too many, these players are now Often billion dollar brands, and so the incentives just aren't going to be there.
So the NBA has responded with, you know, G League players, WNBA players. You get a little bit of, uh, you get a little bit of social media sugar with that stuff, but it degrades the overall brand equity. If the point to the sport is to be absolute excellence in competition, then you don't dilute it with G League players and WNBA players.
You emphasize the greatness and the competition within the NBA. So the prediction is the All Star Game 2025 is going to continue to struggle to gain viewership. Second prediction, the playoffs. I'm going to predict they're going to be about the same thing as last year. So about 10 to 12 million people watching the championship.
Now, in some ways, this is a positive. This is a good prediction for the NBA that the early season ratings don't reflect in the championship and the playoffs. The logic for this is that the playoffs are where the NBA continues to reflect its core values, right? So the playoffs are incredibly competitive, and this is where the narratives are built, where the stars are created, right? Where we get to see, get to see the guy in Denver coming through, the guys in Dallas coming through, where we build the brand equity for the league.
Now the issue, now, like I said, it's a positive. It's not a huge positive though, because if you go back before COVID, you see championship viewership numbers of 17, 18, 20 million folks. And so, the playoffs You're going to get this return. You're going to get this return to the kind of numbers the NBA has seen in the recent past, but there's still a long term negative trend.
So the playoffs are great, but we don't have the buildup of the regular season that essentially gets the playoffs kind of locked and loaded and ready to just explode into popular culture.
Prediction 4, uh, concerns women's collegiate basketball. Now last year, I had one of my finest moments. I predicted during the collegiate basketball preseason that the women's game would have higher viewership than the men's championship game, uh, with the caveat being if Caitlin Clark played and so, you know, look, when I think back to when Caitlin arrived in 2023, it was really a little bit, she's the right person at the right time with the right cultural forces.
So a lot of emphasis on building women's sports from media, from sponsored ESG related forces pushing women's basketball. And this star from the University of Iowa arrived. She had a great game. She even had a bit of trash talking. So it's, it's something she takes in some criticism for, but her, you know, too small comments or talking back to the refs.
In some ways you combine that with her dynamic game, the pinpoint passes, the logo threes. And this was really an interesting basketball player, someone built for ESPN. And, and so it really, it took off, right? Again, there's this hunger, or at least this push for women's sports to excel and, and to grow. You know, the W, the, look, the NBA has been subsidizing the WNBA for years and, for years and years, probably to a tune of about 50 to 6 million, 60 million dollars.
So there's a lot of investment. When you look at the woman's NCAA viewership, the last two years are clearly an anomaly. So Clark's Iowa team led to a spike in viewership in 2024 of 19 million viewers, and in the year before in 2023, 9. 9 million viewers. Before that, uh, 2020, It was 6 million. Now, the, the viewership had been growing by a few hundred thousand for the last, for the last couple of years, but that jump up from four and a half to 9.
9 and then again, and almost another doubling to 19 million is really a fascinating number. Because then we get into this question of, well, what's it going to be this year? My prediction is that we're going to see a really significant drop off. Now again, women's basketball is probably the most fascinating sport to watch from a business and particular marketing perspective.
The media partners, the sponsoring partners, everyone wants this to succeed. And so it starts to feel almost like a little bit of manufactured rather than kind of core fandom. Uh, what I mean by that is, how much of this fandom is people really being committed, like traditional sports fans, living and dying with their team, and how much of it is going out to see, essentially, Uh, Today's Celebrity in Caitlin Clark.
So the prediction I'm going to make, well, I mean, let me say a couple other things. So the marketing behind all this, right? The storyline, the story creation, the narratives were really fascinating. So Clark last year, was almost portrayed as a bit of a rivalry, right? They were almost trying to set up this magic versus Larry Bird rivalry.
Now, I don't think it played out that way. I think it was much more of a, you have this unique figure, this Michael Jordan like figure that really just attracted a lot of eyeballs. Now, this year, there seems to be emerging a, kind of a three star system. Pagebackers, Hannah Hildago, and Juju Watkins. Now, I spent a little bit of time looking at Google Trends And here's the thing.
The popularity of Caitlin Clark blows away everyone else. It's really not that close. Looking over the last couple of years, Caitlin Clark is probably about 10 to 15 times more popular than Paige Becker's. And a lot of Becker's attention is probably driven by the Caitlin Clark effect. So when I think about Where this game's going to end up at this year, and again, still a lot of push.
I'm going to guess about seven million. So we fall back below the first Iowa appearance. And so it's a good question as to how as to how people are going to react when they come back to more of a like steady, steady growth over time, coming off the high of Caitlin Clark and those Iowa teams.
Changing Directions, Prediction number 5, relates to the movies. So, comic book movies are dead. I'll come out and say, well, you know, I shouldn't They're not dead, but comic book movies are on life support. Uh, Wolverine Deadpool and Wolverine last year Did pretty good numbers, the Spider Versed movies have done okay, but I think we've clearly come off the high of the Marvel Infinity Wars series, the, I don't know if that was the first or the second stage of the Marvel Cinematic Universe.
And we've reached the point where we've got a lot of dogs. The Marvels was a tremendous disappointment. Madam Webb last year, 43 million domestically, a huge disappointment. So, you know, the shine is off the Marvel cinematic universe. Okay, we throw DC in there as well. The DC Justice League with their big stars, their big star approach of Henry Cavill, Gal Gadot, Ben Affleck, really didn't pan out and, and sort of capture the same kind of revenue and fandom magic as Marvel's.
But the big effort for Marvel in 2025, and this movie's already been delayed a couple of times, which is a, tends to be a bad sign, is the new Captain America movie. Now this one, is rumored to be very expensive. So a 350 million to 375 million, uh, million budget, which means that it's probably gotta make about 900 million to be profitable.
And like I said, given, you know, and probably a couple of things, a couple of things make me really worried about the success of this movie. Number one, just wear out. I mean, how many movies can you expect people to keep going back to? Uh, you know, that first Iron Man movie I think was around 2007, 2008. So the idea that folks are going to stick around for a movie franchise storyline to keep playing out for upwards of two decades, That's a tough one.
It's really an unprecedented idea. The second thing is, this is a new Captain America. So Steve Rogers is gone. Chris Evans is gone. Now coming back to Deadpool and Wolverine, you had two of the biggest stars in Hollywood in Hugh Jackman and Ryan Reynolds. And they were playing the characters that they are truly known for.
Now, You're essentially rebooting Captain America with a, an actor that doesn't have anywhere near the, the, the household, the mainstream, uh, awareness level of Chris Evans. So this is a tough situation. Now, and again, we think, think beyond just these kind of, these kind of details. What does this mean for the fandom, right?
So when we think about what a fandom wants, fans tend to be, really, you know, deep in the lore of their favorite characters. That's the hardcore fandom. So for the hardcore Captain America fandom, got a pretty significant change. Now Captain America can fly. For the casual fans, we've taken away the big name actor, we've taken away kind of the iconic look, and we've replaced it with something else.
This is really a challenge. So we've got a fading franchise, and we're trying to do a reboot that is radically different. So unless this movie gets great reviews, and that's why I led with the fact that the movie's already been delayed a couple of times, I I'm going to guess this ends up being a significant bomb for the for the Marvel Cinematic Universe.
And so let's make a prediction of about 250 million and a non profitable entry in the in the series.
Prediction 6. This one's about Netflix, or maybe it's about Netflix and the WWE. So Netflix has had great success through the end of 2024 with live action sports. The Jake Paul and Mike Tyson fight had something like 40 million streams. So, you know, this might be close to 80 million viewers. The NFL, the NFL on Christmas Day drew more than 25 million viewers to each of the Netflix games. The NBA game, Christmas is a big deal for the NBA. Their number was about 5 million viewers.
And so now we've got So you've got the WWE. Raw moving to Netflix. So this is a huge moment. An event for fandom. And I'm not saying it's even a good moment for fans. The streaming services. Love the idea of live content, right? So viewers have to come to the streaming, streaming services, right? It's, it's destination TV.
Again, you know, it's, it seems like we're going, we're going back to how cable TV used to work and how network TV used to work.
But what we've seen so far is that Netflix has been very successful in creating the hype and getting viewers to come to them. Now, why this is really an important event for fandom. And let's get to the prediction. I think WWE Raw is going to be a major success both for Netflix and for the WWE. It's going to bring people to Netflix for this live content, but it's also going to center the WWE as something really significant, and I suspect viewership is going to go up for Raw on a streaming service versus on cable television.
Why this is such a big deal, though, is that when you think about, when you think about how popular culture works, there's usually something. The MASH finale, the Seinfeld finale, the Super Bowl. There is, there are certain things that we are built around, that we, that, certain cultural events that unify us.
Netflix is rapidly becoming that destination, the destination for unifying fandom. If there's a must see thing, Squid Game. Tyson Paul fight. It seems like it's more likely or just as likely to be on Netflix as it does on one of the traditional television networks. So my prediction is that this is going to be an enormous success, but this is also really an important event for fandom because this is, this is really, uh, foreshadowing where the future is going to go.
We're going to see a lot more of these big events of these big spectacles of the NFL and other professional sports on streaming services.
My last prediction, and like I said at the beginning, this one's a little, this one's really more of a hope, my last prediction concerns what I think could be an absolutely monster fandom event and that is amazon primes development of warhammer with henry cavell now why am i so excited about this i have never sat down and painted a warhammer figurine i just haven't right i'm not a tabletop game player but i spend my days looking at fandom Studying fandom.
And I think Warhammer fandom has as much potential as anything out there. I'll give you some reasons. Number one, the level of lore associated with Warhammer, incredible. It's like encyclopedias full of this stuff. The best legions, the best primarchs. Again, I'm probably talking past most people there, most people out there.
Take a little look around. Warhammer is Tolkien esque, but more in terms of the depth of the lore. Number two, an absolutely devoted fandom. Warhammer fans love this stuff. Like I said, I alluded to the fact that it's based on a tabletop game, so think something about Dungeons Dragons with art projects where they're painting up really elaborate figure, figures, uh, Warhammer figures of space marines.
Number three, and this is really where The really, the important point. It's hypermasculine content. This is something that I think is completely missing in the media space at the moment. There's an untapped market, right? The products, the content for traditional masculine males tends to be very much lacking.
Warhammer is really well designed for it. It's the story of Essentially, seven or eight foot tall space marines fighting orcs and each other and crusades throughout space. It's perfect, and it's a huge segment for this kind of action genre that is not being served at the moment.
Number four, Henry Cavill. So celebrities are almost always a mixed bag, right? Some people love certain celebrities, some people hate certain celebrities. Henry Cavill seems to be almost universally beloved, despite the lack of success with DC's Superman. Uh, The Witcher. You know, folks love Henry Cavill. Uh, he is the kind of star that is perfect.
The other thing about Henry Cavill is the way he has talked to Warhammer fandom as, you know, expressing his own fandom, talking about how he got started in the hobby. Henry Cavill is the perfect partner for this. Now, what can stop it in 2025? So, number one, look, there's always the issue of execution.
Amazon completely botched their foray into the token universe with Rings of Power, right? They clearly did. They created a product that did not appeal to the core fandom, and doesn't seem to be appealing to any type of new fandom either. But the big one, and why this is more of a hope than a prediction, is time.
The idea that they're going to be able to get this done in a year and get something on, um, on the air by the end of 2025 seems really unlikely. So, you know, like I said, I'm a little bit of a fanboy on this one because I think it's such a great idea that this is a prediction I can repeat again in 2026.
That's the look ahead for 2025 fandom. A look at some of the key things that I'm expecting. So just a quick summary. Number one, college football, which is America's second favorite sport. It's going to experience some change, right? It's more popular than ever, but it's under so many threats. So NIL, the transfer portal, or conference realignment.
My money's on conference realignment. That we see this continued shift towards essentially everyone trying to escape to the Big Ten or the SEC. Number two, pro and college football set viewership records for their championship event. Football is our sports cultural unifier at the moment. Baseball and basketball have essentially faded to niche status, niche status.
Um, so to be in the know, to be part of the sports conversation, you gotta be aware of what's happening with the college game and what's happening in the pro game. So people will, you know, the casuals now come in and everyone's paying attention. Number three. The NBA continues to struggle. So the NBA, I think the All Star game really typifies the NBA's problems.
They can't seem to find a format that actually works. Everything seems to be about novelty, rather than reflecting the core values of competition and elevating stars. I think the NBA recovers when it comes to the playoffs, where we get back to the competition and we see the best players and the best teams.
But we don't have this ramp up from a regular season where a lot of people are paying attention. So look for a number of about 10 to 12 million viewers for the NBA championship series. Number four, women's college basketball. Women's basketball is the most interesting sport from a marketing and economics perspective.
We're going to see a step back after the Caitlin Clark years, so it'll be interesting to see how far we step back and what the reactions are from folks in the media. Number 5. Superhero movies seem to be on a decline. Um, this Captain America movie, I think, is a great test case for whether the Marvel Cinematic Universe can pivot and become sustainable going forward.
My guess is Based on what they've done with the film, how they've rebooted the Captain America concept, that they tend to lose some casuals and we are going to see a little bit of a flop. Number six, Netflix is becoming more of a force for live action sports and spectacle. This Netflix WWE partnership, I think is going to be an enormous success both for the streaming platform and for the WWE.
Netflix, going back to this concept of cultural unification, Netflix seems to be the place to be the foundation or the cornerstone for where the must see TV, not NBC, where must see TV is happening. It's now Netflix. Number seven prediction, Again, this one's a hope. I think Warhammer's the big dog out there.
So maybe it arrives in 2026 or 2027, but Warhammer is the one to look forward to if you're thinking about what's going to be the next big intellectual property or IP. Okay, so to bottom line this, Fandom has and continues to change, just part of this, uh, just part of this sector. Sports, entertainment, it's always going to be something dynamic and something in flux.
We are at a moment though where technology and in particular this shift away from broadcast TV to social media is really changing the dynamics of So throughout 2025 and probably beyond, where fandom is going, predicting the future of fandom, thinking through the technology, uh, trends, thinking through the demographics, the demographic effects, and the likely actions of marketers is going to be a main focus of the program.
Um, as always, more content at my personal site. Um, again, this is more content at my personal site, www. fandomanalytics. com. Thank you.